Somewhere over the Swatch Rainbow

Swatch, the revolutionary watch made in Switzerland, has come to conquer the world since its birth in 1983. Their main goal was to make beautiful watches that could be affordable, functional and worn by anyone, so that's what they have been doing for quite a while now.



With their new line of watches named "Color codes" they redifine their own line of plastic watches into something even more fun, unisexy, young and most definitely stylish. They come in matte and shiny plastic and in colours from lime green to blood red, going through sunny yellow and peaceful white, there are enough colours to match your personality or outfit of choice, it's simply overwhealming!

If you thought plastic colorful watches were only for little kids or that could only be gotten on to bending machines I'm sorry to tell you, that you're most definitely mistaken.



Now swatch is making a huge movement with these watches and has even dared to put the trendiest magazines into the battle, to see who wears the swatch watches better.
From nylon to pop mag, from Another to Dazed they are most definitely leading a battle of apocalyptic measurements just to prove to the world that Color Codes are THE accesory to have nowadays.

Just take a look at their entries they are editorial dream mixed with product placement, what else can we ask for? They mix the plastic roughness with dreamy dresses, child play with serious fashion and colour madness with sick style, but don't believe me see it for yourself:

YOHO


V


D&C


ANOTHER


NYLON

This is just to mention a few of the entries into this contest. Take a good look at these editorials and realize that these watches are not only practical and chic, but also beautiful and wearable, so don't hesitate and buy yourself a collection of these bad boys because they are about to fly from all the shelters.



As a side note, there's also a contest for readers/buyers so go on to: http://www.swatch.com/zz_en/colourcodes.html
or
http://apps.facebook.com/howiwearit/
And win a chance to get a these amazing watches, just make sure to read the terms and conditions to see the rules and eligibility. The winning entry shall receive a full set (20x watches) of the 'Swatch Colour Code' watches, so don't hesitate more and go go go!! If you get these watches let NONPLUS know and we'll do a review about you and your winning entry. Good luck!

Thank you for reading!